Ori Mart

The brief

Ori Mart is an Asian convenience store in the heart of Rotterdam. A daily stop for locals and a moment of discovery for passing tourists. When we approached them, their digital presence didn’t reflect the energy of the store.

Our approach

We built everything from scratch: content strategy, monthly on-location shoots, paid campaigns on Meta, and organic presence on Instagram, Facebook, and TikTok. The content is made to feel native to each platform, not polished for polish’s sake, but real enough to stop the scroll.

The result

This is an ongoing partnership. In just 2 months, Instagram grew from 2,558 to 3,611 followers (+41%). Facebook was launched from scratch and reached 272K+ views. A single reel hit 97K views with 908 shares, the strongest piece of content FIG has produced for the account to date. Meta ads delivered a cost per click of €0.05 with €331 in total ad spend for the month.

April was their best digital month ever.

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